Wellies, Skittles, Bike

Agency: Life


Our client, Nutricia, has an extensive portfolio of oral nutritional supplements (ONS). Nutricia challenged us to develop a creative campaign that would resonate with their customers, dietitians, and encourage them to choose and prescribe supplements from their ONS range. Nutricia’s range of nutritional supplements can help support a patient’s medical recovery and is integral to the continuum of care. What do patients love doing? What could they get back to with the help of Nutricia’s ONS range? We used a range of everyday objects, which represented activities that Nutricia’s supplements could help patients get back to, and wrapped these in distinctive, range-printed paper. The resulting ads are simple, subtle and beautifully executed.

This professional campaign titled 'Wellies, Skittles, Bike' was published in United Kingdom in February, 2017. It was created for the brand: Nuticia-Fortisip, by ad agency: Life. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted about 7 years ago.


Advertising Agency: Life, Windsor, UK
Creative Director / Art Director: Chris Owens
Creative Director / Copywriter: Catriona Hampton
Photographer: Ashley Cameron


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