Kraft Peanut Butter

Welcome Home Jars

Agency: The Kitchen


Moving to a new country can be intimidating. So with a little help from Duolingo, we transformed Kraft Peanut Butter’s iconic jars to give new Canadians their first taste of their new home, in their first language. Each jar also provides access to employment resources, language lessons and more in 5 languages. All while holding a special message - welcome home.

This professional campaign titled 'Welcome Home Jars' was published in Canada in February, 2023. It was created for the brand: Kraft Peanut Butter, by ad agency: The Kitchen. This 360°, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago.


Agency: The Kitchen
ECD: Simon Au
CD: Daniel Szczepanek
Senior Art Director: Devon Clarke
Copywriters: Joseph Thomas, Devin Bruun, Erin Beaupre
Junior Designer: Vicenza Calomeno
Content Creator: Gabriel Bortolotto
Social Copywriter: Adam Donnelly
Motion Designer: Branson Schell
Senior Producer: Jan Parma
Integrated Producer: Nadine Farhat
Group Account Director: Annie-Rose Mears
Account Executive: Prestan Tilley
Sr. Social Strategist: Morgan Myles
Social Media Manager: Vanessa Mahon

Client: Kraft Peanut Butter
Head/VP of North America Brand Communications: Nina Patel
Director, Brand Communications: Megan Lang
Sr. Brand Communications: Marie Clair Hurtado
Brand Manager, Brand Communications: Eseosa Gbinigie


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