As I worked on this campaign, I was struck by how much PB2 actually tasted like regular peanut butter. In fact, its identical taste can even fool some of the most dedicated peanut butter enthusiasts out there. I combined animals who love peanut butter to have lean, muscular bodies. My aim was to convey the message that you can still indulge in your love for peanut butter without compromising your fitness goals.

This student campaign titled 'Fuel Those Muscles ' was published in United States in May, 2023. It was created for the brands: Kraft Peanut Butter and PB2, by ad school: S.I. Newhouse School of Public Communications. This Design, Digital, and Print media campaign is related to the Fitness, Food, and Sports industries and contains 1 media asset. It was submitted about 1 year ago.


School: S.I.Newhouse School of Public Communications
Art Director: Anastasia Svetlova
Copywriter: Anastasia Svetlova
Instructor: Mel White


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.