J'aime la vie

Agency: BBDO


In the commercial, we see young people partying. After a few moments, we watch, anxiously, as one of them sits behind the wheel of a car and drives home. Arno’s words “J’aime la vie” are still clear in our heads … we hold our breath until ... you can discover the rest of the commercial.

This professional campaign titled 'J'aime la vie' was published in Belgium in October, 2019. It was created for the brand: Jupiler, by ad agency: BBDO. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 4 years ago by Creative Art Director: Loup Delpierre of BBDO Belgium.


Advertising Agency: BBDO, Brussels, Belgium
Strategy: Jesse De Donkor, Sofie Verstreken
Director: Frank Devos
TV Producer: Renée Vermeire
Accounts Team: Lore Desmet, Lieselot De Fraine, Janne Aerts
Creative Director: Sebastien De Valck
Creative Director: Arnaud Pitz
Creative Art Director: Loup Delpierre
Creative Copywriter: Louise Cornet

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