A vitamin D supplement brand, Oilesen, a part of Valentis brand, noticed, that their clients only bought immunity maintaining vitamin D supplements during the cold season.
However, even during sunny summers, people across the Baltics do not get enough vitamin D.
To solve this misconception, a simple solution was not enough. Thats why we decided to change the world – literally.
Introducing – the world with two Suns. With two sunrises and sunsets, and enough vitamin D naturally, without supplements.
This campaign used outdoor displays to awe viewers with a familiar, yet different image of a romantic double sunset over the lake.
But also reminded everyone living on planet Earth, where just the Sun is not enough, that there are Oilesen D3 vitamin supplements to keep them in top shape.
This professional campaign titled 'Two suns' was published in Estonia, Latvia, and Lithuania in July, 2022. It was created for the brand: Valentis, by ad agency: CLINIC 212. This Digital and Print media campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising agency: Clinic 212
Copywriter: Petras Tursa
Illustrator / Designer: Liudas Barkauskas
Account manager: Ugnė Gaidytė