Germany has 77% less organ donation than other European countries. The NGO "Gegen den Tod auf der Organwarteliste" wants to change that. Together with 8 Streetwear Designer we created wearable Organ Donor ID's, that when signed count as an official document
This professional campaign titled 'Wearable Organ Donor ID's' was published in Germany in June, 2021. It was created for the brand: Gegen den Tod Couture, by ad agency: Proximity. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago by Creative Director: Sebastian Steller of Proximtiy Düsseldorf .
Advertising Agency: Proximity, Düsseldorf, Germany
Design Agency: Peter Schmidt Group Hamburg
Production Company: Craftworks