Wear your signature

School: Freelance

The reason why people can't keep noses in their own business.

The reason why detergent companies ads spending extensive budgets on quality improvement.

Probably the only one who will stick around with you.

Give them a reason to take a deep breath amidst the chaos


A series of spec ads I came up with for the brand, Axe perfumes. The idea was to keep it witty and subtle while emphasizing on how smell plays a vital role in attraction.

This student campaign titled 'Wear your signature' was published in India in November, 2022. It was created for the brand: Axe, by ad school: Freelance. This 360°, Content, and Digital media campaign is related to the Fashion and Personal Accessories industries and contains 4 media assets. It was submitted over 1 year ago.


Concept, design, and copy: Dev Savadia
Inspiration: Devargh Mukherjee


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