Claro Claro Brasil

In the summer everything gets more Bright

School: University Center of Fine Arts of São Paulo

Campanha para chamar pessoas de tecnologia. / Campaign to call technology people.

Campanha para chamar pessoas com o 5G. / Campaign to call people with 5G


Outdoor de rua convergência final/ Final convergence street billboard

Campaign name


In the summer everything becomes more Bright, it is an integrated campaign that seeks to explore the 3 main influencers of the brand as personifications of its main products, making the public identify much more with the brand.

This student campaign titled 'In the summer everything gets more Bright' was published in Brazil in October, 2022. It was created for the brands: Claro and Claro Brasil, by ad school: University Center of Fine Arts of São Paulo. This 360°, Design, and Integrated media campaign is related to the Education, Electronic Devices, and Electronics, Technology industries and contains 7 media assets. It was submitted 27 days ago by Marcos Sousa.


Advertising Agency (School): University Center of Fine Arts of São Paulo
Art Director: Marcos Sousa, Vinicius Uriel, Leonardo Neto
Copywriting: Marcos Sousa, Vinicius Uriel, Leonardo Neto, Willian dos Santos
Planning: Marcos Sousa, Willian dos Santos, Leonardo Neto.
Media: Vinicius Uriel, Leonardo Neto Willian dos Santos.


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