In the summer everything gets more Bright
Campanha para chamar pessoas de tecnologia. / Campaign to call technology people.
Campanha para chamar pessoas com o 5G. / Campaign to call people with 5G
TV BOX AD
Outdoor de rua convergência final/ Final convergence street billboard
Campaign name
Description
In the summer everything becomes more Bright, it is an integrated campaign that seeks to explore the 3 main influencers of the brand as personifications of its main products, making the public identify much more with the brand.
This student campaign titled 'In the summer everything gets more Bright' was published in Brazil in October, 2022. It was created for the brands: Claro and Claro Brasil, by ad school: University Center of Fine Arts of São Paulo. This 360°, Design, and Integrated media campaign is related to the Education, Electronic Devices, and Electronics, Technology industries and contains 7 media assets. It was submitted almost 2 years ago by Marcos Sousa.
Credits
Advertising Agency (School): University Center of Fine Arts of São Paulo
Art Director: Marcos Sousa, Vinicius Uriel, Leonardo Neto
Copywriting: Marcos Sousa, Vinicius Uriel, Leonardo Neto, Willian dos Santos
Planning: Marcos Sousa, Willian dos Santos, Leonardo Neto.
Media: Vinicius Uriel, Leonardo Neto Willian dos Santos.
