Turkish Alzheimer Association

We Won't Forget

Agency: TBWA


Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence.
However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality.
This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem.
In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide.

This professional campaign titled 'We Won't Forget' was published in Turkey in March, 2019. It was created for the brand: Turkish Alzheimer Association, by ad agency: TBWA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: TBWA, Istanbul, Turkey
Chief Creative Officer: İlkay Gürpınar
Creative Director: Arkın Kahyaoğlu
Art Director: Mehmet Metin, Önder Dündar
Copywriter: Ufuk Işık, Vehbi Bozdağ, Halil Gökhan Tuna


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