Russian LGBT Network

We Will Become Better

Agency: Voskhod


In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community.

This professional campaign titled 'We Will Become Better' was published in Russia in June, 2021. It was created for the brand: Russian LGBT Network, by ad agency: Voskhod. This Content medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago by PR-manager: Daria Korchak of Voskhod.


Advertising Agency: Voskhod, Ekaterinburg, Russian Federation
Production Company: Daddy's Film
Production Company: Spot
Production Company: HALAL Amsterdam
Music Band: Sansara
Director: Andzej Gavriss
Story Creator: Evgeny Primachenko
Dp: Andrey Nikolaev
Production Designer: Julija Fricsone-Gavriss


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