Filli Cafe

We Were Cool Before #Hashtags

Agency: Changing Tree


For their 20th Anniversary of brewing tea, Filli Cafe, a household name across the UAE and even the world, wanted to break the clutter that was shrouded across digital as well as print media. With this assignment in mind, the team at Changing Tree came up with a minimalistic print design where copy is king... Just like how it was 20 years ago! Before #hashtags were a trend... A time when real-life meetups where bigger than a text or a video call. A time when life was simpler, easier and whole lot tastier. A time where everything started with a cup of chai.

This professional campaign titled 'We Were Cool Before #Hashtags' was published in United Arab Emirates in December, 2023. It was created for the brand: Filli Cafe, by ad agency: Changing Tree. This Digital and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted 4 months ago.


Advertising Agency: Changing Tree
Chief Executive Officer: Syed Idrees
Vice-President: Mayank Patel
National Creative Director: Aniruddh Dube
Group Head of Copy: Advaith Nair
Senior Graphic Designer: Harsha Vardhan
Account Manager: Mohnish Vanjani
Account Manager: Tanya Agnihotri


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.