Description
In Ecuador, insurance isn’t a priority. Culturally, people don’t think about protection until something goes wrong—when the risk has already become a reality.
So we saw an opportunity: connect the virtual world with the real one. We took some of the most iconic video games and turned them into graphic pieces with disruptive messages, using a language people already know and instantly understand.
The idea was simple: if people protect what they’ve earned in the game, why not protect what they’ve worked so hard for in real life?
Through this approach, Hispana can showcase its different insurance lines in a more relevant, engaging, and culturally resonant way—turning a familiar gaming mindset into a real-world need for protection.
This professional campaign titled 'We've got your back' was published in Ecuador in June, 2026. It was created for the brand: Hispana de Seguros y Reaseguros, by ad agency: God. This Digital and Print media campaign is related to the Insurance industry and contains 4 media assets. It was submitted about 21 hours ago.
Credits
Advertising Agency: God, Guayaquil, Ecuador
Brand: Hispana de Seguros y Reaseguros
Campaign: We've got your back
Client: María Teresa Mancero, Christopher Roman Palma, Antonella Morán
CEO: Andrés Manrique
Creative Director: Ronald Moreano
Art Director: Milton Córdova, Andrés Zuleta
Copywriter: José Franco, Emilio Burgos, Freddy Ordóñez
Graphic Designer: Eleana Zumba
