Description
Gen Z is obsessed with TikTok Streaks, exchanging millions of random videos daily just to keep the flame icon alive. Meanwhile, animal shelters struggle with zero media budget to get their rescue pets seen.
PetStation hijacked this digital behavior with Adoptable Streaks: a dedicated account filled with trend-driven, highly shareable videos of shelter pets. By replacing pointless memes with adoptable animals, we repurposed millions of wasted daily impressions into free visibility, turning a mindless internet habit into real-world adoptions.
This professional campaign titled 'Adoptable Streaks ' was published in Ecuador in June, 2026. It was created for the brand: Pet Station, by ad agency: God. This Content and Digital media campaign is related to the Pets industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: God, Guayaquil, Ecuador
Brand: Pet Station
Campaign: Adoptable Streaks
Client: Valeria Adum, Felix Yánez, Nicole Intriago, Tatiana Avila, Daniel Escobar, Ariana Quintero, Lissette Banchón
CEO: Andrés Manrique
Creative Director: Ronald Moreano
Art Director: Milton Córdova, Andrés Zuleta
Account Manager: Alexander Delsis
Copywriter: Emilio Burgos, José Franco, Freddy Ordóñez
Graphic Designer: Claudia Arevalo, Valeria Orellana
Content Manager: Nathaly Intriago
Audiovisual Producer: Javier Constante
