Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to ‘speak plant’.
The RHS boasts more than 600,000 members, but Wunderman Thompson’s new campaign aims to make it the go-to for gardening advice and inspiration for the UK’s estimated 30 million gardeners – no matter their expertise or experience.
The ‘We Speak Plant’ campaign brings the 200 years of RHS knowledge to life with an integrated approach centring around a light-hearted animated film, created by Blinkink, where disgruntled plants air their grievances about the problems they encounter at the hands of gardeners – from being watered too much to being stuck in the shade. The solution? Gardeners need to ‘speak plant’ and the RHS can help them to do it.
The campaign, which also features a new visual identity for the charity created by fellow WPP agency and partner, Design Bridge, represents a shift in how it communicates its public gardens, community gardening schemes and sustainable gardening science.
It will launch on May 23rd across video on demand, out-of-home and across social media, and will run until July.
This professional campaign titled 'We Speak Plant' was published in United Kingdom in May, 2022. It was created for the brand: RHS, by ad agencies: Design Bridge and Wunderman Thompson. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 1 year ago.
Business lead: Charlie Martyn
Senior Account Manager: Alice Mercer
Senior Strategy Director: Nicky Buss
Executive Creative Director: Tom Drew
Creative Director: Clare Wilson
Senior Producer: Charlie Woodall
Art Director: Anders Wendel
Copywriter: Elliot Tiney
Copywriter: Alice Booth
Head of Art: Guy Sexty
Senior Designers: Chris Hutton & Rob Joyner
Designer: Conor Bevan
Artworker: Chrissy Carr
Retouchers: Dave Jewel, Trevor Quilbish, Howie Lake
Post-production: Dan Brown, Ed O’Rourke, Lee Bamsey, Russell Bradley, George Louca, Fabio Liguori, Theo Waterfield