Good Citizens

We see sunglasses

Agency: Rasic and Partners


This film follows the life of single use plastic bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.

It highlights how one discarded bottle is turned into one pair of Good Citizens sunglasses. We demonstrate that fashion can be both beautifully-designed and sustainably-made.

This professional campaign titled 'We see sunglasses' was published in Australia in February, 2022. It was created for the brand: Good Citizens, by ad agency: Rasic and Partners. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 2 years ago.


Client: Good Citizens
Advertising Agency: Rasic and Partners, Australia
Creative Directors: Dejan Rasic and Vanessa Zuppicich
Director/DoP: Ingvar Kenne
Editor: Ingvar Kenne
Production Co: Rasic and Partners, Australia
Executive Producer: Vanessa Zuppicich
Music & Sound: Heckler Sound, Australia
Music Composition: Johnny Green
Sound Design: Dave Robertson
Executive Producer: Bonnie Law


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