It's serious work to keep the park this fun
Find all your favorite seriously thrilling thrills
It's Season Pass season
There's something downright uncanny happening around here
Description
Last year, Six Flags merged with Cedar Fair Amusement Park Company to create the largest national regional amusement park company – Six Flags Entertainment Corporation. Now, with the start of the key spring/summer outdoor season, Six Flags is launching its first national brand campaign since the merger. Titled “We're Serious About Fun,” the campaign is designed to drive park visits along with sales of the park’s Daily Tickets and Season Passes. The new brand campaign launches this month and will run regionally throughout the spring/summer season. Created by TMA, Six Flags’ creative agency partner, the full-throttle effort includes TV, digital, out of home, social media and email, among other elements. It introduces a new platform, theme line and spokes-specialist Advertising will run in select markets where parks are located and will appear in programs such as the NBA Playoffs, “American Idol” finale, NFL Draft and assorted other high profile and prime time programming.
This professional campaign titled 'We're Serious About Fun' was published in United States in April, 2025. It was created for the brand: Six Flags, by ad agency: TMA. This Digital, Film, and OOH Outdoor media campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: Six Flags Entertainment Corporation
VP Advertising: Stella Smith
Account Manager: Taylor Underwood
Creative Agency: TMA
Chief Executive Officer: Trina Roffino
Chief Creative Officer: Harris Wilkinson
Executive Creative Director: Kevin Kleber
Creative Director: Emma Quinn
Art Director: Nathan Beasley, Allie Hill, Christi Dupree, Reuben Miller
Copywriter: Tim Koehler, Hannah Pohl
SVP, Account: Ashley Dent
Sr Account Director: Caroline Crews
Account Supervisor: Kacy Kobakof
Account Executive: Mia Velasco
Director, Strategy: Lisa Haayen
Sr Strategist: Lyndall Franklin
Production Management: Omnicom Production
EP: Leigh Mergehenn
Business Affairs: Debbie McIlhany
Production Company: Omnicom Studios
Director: Ira Rosensweig
Executive Producer: Kelly Matousek
Producer: Rocky Bice, Jake Brown
Production Design: Erin Magill
DP: Jaron Presant
Editor: Kevin Zimmerman
Post Producer: Cecilia Otero-Boyle
Asst. Editor: Colleen McKay
Color: Aaron Flickinger
VFX: Omnicom Studios
Audio: LIME Studios
Music: Caya Music
Casting: AHC Casting
Media: Zimmerman Advertising
Public Relations: Ketchum
