Come Out and Play

Six Flags Entertainment wants to own Halloween, the crown jewel of theme park entertainment. After all, no other destination—and no other holiday—delivers more screams. Last year, Six Flags debuted a long-form ad (“Tick.Tick.Tick.”) starring a clown who terrorized a group of housemates before luring them to Six Flags with Gold Passes. This year, Six Flags is back with an even bigger, bolder and scarier film, which helps show off the Halloween attractions at participating parks. It’s a nearly 8-minute horror film created by horror aficionados for visitors to the park who love their scares. Titled “Come Out and Play,” the short leans into the arthouse side of the horror genre, with a pervasive mood of dread, hair-raising sound design, and, of course, a mysterious threat lurking in the shadows. The goal: for viewers to feel the fear they will experience when they visit a participating Six Flags park this Halloween. The film was created by TMA, Six Flags’ creative agency partner and the agency behind last year’s longform ad. The film debuts on October 1 and will run entirely online on YouTube and across Six Flags social media platforms.