Description
Indiana Farm Bureau Insurance has tapped their longstanding AOR Young & Laramore for a fresh look at the brand strategy and messaging — aimed at presenting themselves as a modern, friendly, human-focused insurance solution.
The new work, which debuted regionally in Indiana during Sunday’s big game, celebrates the trusted relationship people have with their insurance agents at a time when those human connections are more valuable than ever in the insurance space.
As the insurance industry increasingly moves towards more automated, impersonal service models, many people feel overlooked in moments when personal attention matters the most. Indiana Farm Bureau Insurances has doubled down on their human approach with this new campaign titled “Let’s Insurance Together.”
Insurance doesn’t have to be so insurance-y.
Long waits. Slow responses. A robotic voice repeating: “Your call is very important to us.” For most people, dealing with insurance is a soul-sucking nightmare. The good news? Our client Indiana Farm Bureau Insurance isn’t like other insurance agencies.
So when they asked us to help them reach new customers, we knew exactly what to do. Our latest campaign shows how they’re different from their national competitors: More responsive. More human. More likeable—or dare we say, lovable?
This professional campaign titled 'Let’s Insurance Together' was published in United States in February, 2025. It was created for the brand: Indiana Farm Bureau Insurance, by ad agency: Young & Laramore. This Film and OOH Outdoor media campaign is related to the Insurance industry and contains 5 media assets. It was submitted 10 months ago.
