Carlton Draught

We Miss The Pub

Agency: BBDO


Carlton & United Breweries’ (CUB) Carlton Draught has launched a rousing ode to Australia’s favourite place, the pub, in the form of a new song titled ‘We Miss the Pub’. Set to the iconic tune of REO Speedwagon’s ‘Can’t Fight this Feeling’, the song details the familiar trials of ‘iso-life’, from the nbn dropping out (again), to Australia’s collective rig being tight from Joe Wicks cardio and missing the taste of burnt cheese, ham and crumbed chicken, culminating in a booming chorus line of ‘I can’t wait to be in the pub again’. Launching across Carlton Draught’s social channels, the new song and music video is a rallying cry to all those missing the pub, and importantly, a show of support to publicans doing it tough, with the song directing people to the ‘For the Love of Your Local’ program, so that Australians can buy a pint and support pubs now, with CUB shouting you an additional pint once pubs are reopened.

This professional campaign titled 'We Miss The Pub' was published in Australia in May, 2020. It was created for the brand: Carlton Draught, by ad agency: BBDO. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 4 years ago by Creative Director: Ant Phillips of Clemenger BBDO Melbourne.


Advertising Agency: Clemenger BBDO, Melbourne, Australia


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