Description
ODEON Cinemas Group, Europe’s largest cinema operator, has unveiled a new creative platform to support its new brand positioning ‘We Make Movies Better’, developed in partnership with creative agency ELVIS. The launch follows ODEON Cinemas Group’s appointment of ELVIS as its pan-European lead creative agency last year.
ODEON Cinemas Group engaged ELVIS to develop a new creative platform to inform all internal and external communications, based on its new global ‘We Make Movies Better’ purpose and brand framework, in order to get people back into cinemas and to generate guest love and loyalty.
The new brand work taps into insights from research conducted by ELVIS, which showed that post-Covid, people are craving escapism, adventure and excitement – all things offered by a trip to the cinema, where you can forget real life for a short while and enjoy a unique experience.
This professional campaign titled 'We Make Movies Better' was published in United Kingdom in February, 2022. It was created for the brand: ODEON Cinemas Group, by ad agency: Next 15. This Integrated medium campaign is related to the Movies and Recreation, Leisure industries and contains 1 media asset. It was submitted about 3 years ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Advertising Agency: ELVIS, London, United Kingdom of Great Britain and Northern Ireland
Production Company: Preen
