ODEON Cinemas Group, Europe’s largest cinema operator, has selected British actor Taron Egerton to be the voice of a new series of pre-show idents to run across its cinemas in the UK and Ireland. The work was developed in partnership with the brand’s pan-European lead creative agency ELVIS.
ELVIS worked with ODEON Cinemas Group to develop a series of pre-show idents that help bring to life its ‘We Make Movies Better’ brand world, and highlight the immersive cinema experience it offers, in order to get guests excited and coming back for more.
The series of four new idents aims to quickly transport ODEON patrons from their everyday life into the magical world of cinema. The spots, which harness Dolby sound to build excitement, feature a voiceover from British actor and star of Kingsman and Rocketman, Taron Egerton, who is also a passionate cinemagoer.
ODEON Cinemas Group and ELVIS launched the new creative platform to support its new brand positioning ‘We Make Movies Better’ in February 2022. The platform now informs all ODEON Cinemas Group external and internal communications, aiming to get people back into cinemas and to generate guest love and loyalty.
The new idents feature the four distinct characters launched as part of the new creative platform. Each one represents one of ODEON’s four brand pillars and shows how ODEON makes the cinema experience better. The Magician immerses you in the magic of the movies to create a sense of escapism; The Memory Maker makes the experience magically unforgettable, welcoming you in with warmth and passion; The Creator makes movies more delicious, creating a deeper multisensory experience; and The Navigator makes movie-going easier, delivering a seamless experience through every step of the journey.
This professional campaign titled 'Pre-show idents' was published in United Kingdom in November, 2022. It was created for the brand: ODEON Cinemas Group, by ad agency: Elvis. This Film medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 1 year ago by Owner: Julia Conroy of Julia Conroy Limited.
Creative agency: ELVIS
Neale Horrigan - Executive Creative Director
Bill Hibbins - Senior Creative
Rob McEvoy - Senior Creative
Bene Tanser - Senior Motion Designer
Pip Scott - Producer
Louis Mason - Senior Producer
Michelle Simons and Lottie Boniface - Account Management
Harriet Philpott - Business Director
Jed Price - Senior Strategy
Sound Designer - Simon Damborg @ Human Robot Soul
Preen - Production Agency
Voiceover Casting and Production - Neil Harrington@ Sauce Productions
VO - Taron Egerton
Dolby Atmos mixing and mastering - Factory UK
DCP - Motion Picture Solutions