We Do Skin. You Do You.

Agency: Deutsch


Cetaphil Champions Sensitive Skin in Global Campaign
by Deutsch NY

August 31, 2022 – Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin, empowering consumers to do what makes them most happy, without hesitation. In a new 360-marketing campaign, powered by global research and a courageous, passionate team, Cetaphil – the iconic dermatologist recommended sensitive skin brand – introduces a new tagline: “We do skin. You do you.”

This professional campaign titled 'We Do Skin. You Do You. ' was published in United States in August, 2022. It was created for the brand: Cetaphil, by ad agency: Deutsch. This Digital, Film, and Integrated media campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted over 1 year ago by Vonda LePage of Deutsch.


Deutsch New York
Samira Ansari, Chief Creative Officer
Liz Gumbinner, EVP, Executive Creative Director
Melatan Riden, EVP, Head of Art and Design

Integrated Production:
Miriam Franklin, EVP, Head of Integrated Production
Sarah Manna, SVP, Associate Head of Integrated Production/Studio
Hannah Kessler, Senior Producer
Matt Onorato, Producer
Melissa Betancur, Print Producer
Alice Mazorra, Senior Retoucher
Alexis Lodsun, Associate Digital Artist
Luis Negron, Sr Graphic Artist
Kristen Eng, Studio Designer
Stephanie Matusewicz, Studio Artist

Account Planning:
Michelle Rowley, SVP, Group Planning Director
Caroline Jordan, Senior Strategist
Alexis Madison, Director of Digital Strategy

Account Management:
Tyler Helms, EVP, Group Account Director
Lindsey Moy, Account Executive

Business Affairs:
Abigail Donoghue, Associate Business Affairs Manager

Production Company:
Spark & Riot

Elisha Smith Leverock

Final Cut NY

Electric Theatre Collective

Visual Effects/Animation/Finishing:
Electric Theatre Collective

Music/Licensed Music Tracks:
Machine Sound

Audio Post:
Machine Sound

Rio Carioca Beer


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