ADVERTISING

Cetaphil

Consent Soap

Description

Consent Soap is an innovative product campaign that use an everyday routine: bath time, as an accessible and repetitive learning space to teach body boundaries and consent to individuals with Down syndrome and Fragile X syndrome, groups that are often excluded from body-rights education and face disproportionately high rates of sexual assault. Using simple color coding (Red: private, Orange: trusted help only, Green: consent-based touch), the product translates complex concepts into intuitive cues that support autonomy, safety, and self-advocacy.

This student campaign titled 'Consent Soap' was published in Indonesia in March, 2025. It was created for the brand: Cetaphil, . This Design medium campaign is related to the Health industry and contains 2 media assets. It was submitted 1 day ago.

Credits

Advertising Agency (School): Binus University, Indonesia
Art Director: Allya Malaikha, Elva Gracia, Maverick Lee
Copywriter: Kane Lestat

ADVERTISING

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