Right To Play

We are who we become

Agency: Wieden + Kennedy


Concepted and written by The Kennedys, Wieden+Kennedy Amsterdam’s in-house creative incubator, and produced by director Nanno Jiskoo, the campaign centres around five South-African young athletes. Five young people who all faced struggles and challenges, but overcame them through sport.

This professional campaign titled 'We are who we become' was published in Netherlands in October, 2014. It was created for the brand: Right To Play, by ad agency: Wieden + Kennedy. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Director: Nanno Jiskoo


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