We are the Future

Agency: PHD


‘We Are The Future’ is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future. More than an ad, it is a provocation and an invitation to the marketing industry to ‘up their game’. In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult.

This professional campaign titled 'We are the Future' was published in United Kingdom in February, 2011. It was created for the brand: PHD, by ad agency: PHD. This Film medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: PHD Worldwide, UK
Creative Director: Rupert Day
Art Director: Rupert Day
Copywriter: Mark Holden

Jim Beam


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