Waterproof Hits

Agency: Havas Costa Rica


How does Enter Sandman sound underwater? Telstar and Havas Costa Rica show it to you.

Telstar is one of the leading electronics companies in Latin America with the latest technology, focusing on improving and showcasing the quality of its products since 1979.

We all know that music emits sound waves, those that make us sing, dance and so much more, but we have rarely seen them. Under this premise, the Telstar Waterproof Speaker wants to demonstrate its main benefit and make these waves tangible.

To do this, we played some of the greatest musical hits in the world under water such as Enter Sandman, Levitating and Buffalo Soldier, and thanks to the vibrations generated by each rhythm, we verified in these graphs that water is no longer an impediment to enjoy music.

This professional campaign titled 'Waterproof Hits' was published in Costa Rica in February, 2023. It was created for the brand: Telstar, by ad agency: Havas Costa Rica. This Print medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted 7 months ago.


Havas Costa Rica
Chief Creative Officer: Josafat Padilla
Associated Chief Creative Officer: Nelson Moya
Head of Art: Roberto Morales
Creative Director: Pablo Sánchez
Art Director: Yeudy Guido
Copywriter: José María Murillo
Photographer: Alex Zuñiga
PR: Vladimir Badilla

International A...


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