Water Wasn't Made For This

Agency: Akcelo


Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This’. A powerful reminder that today’s intense workouts demand more than just water – specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.

This professional campaign titled 'Water Wasn't Made For This' was published in Australia in December, 2023. It was created for the brand: Gatorade, by ad agency: Akcelo. This Ambient, Film, and OOH Outdoor media campaign is related to the Soft Drinks and Sports industries and contains 3 media assets. It was submitted 3 months ago.


Advertising Agency: Akcelo, Sydney, Australia
Group Creative Director: Louise McQuat
Creative Partner: Jon Foye
Creatives: Henry Wall, Grga Calic
CSO: Dave Di Veroli
Strategy Director: Sarah Tan
Client Partner: Sarah Pang
Account Director: Raquel Ware
Senior Producer: Stephanie Ceccaldi
Integrated Producer: Dan Burns
Executive Events Producer: Michal Frydrych
CEO: Aden Hepburn

Client: PepsiCo Australia
Vandita Pandey, CMO ANZ Snacks & Beverages
Susan Press, Head of Beverages Marketing, ANZ
Eric Burke, Marketing Manager
Brad Fisher, Brand Manager
Belinda L’Estrange, Marketing Manager
Judith Myers, Insights Manager

Production Company: Taxi, Sydney, Australia
Director: Justin McMillan
DOP: Peter Eastgate
Retoucher: Mark Sterne
Post production: The Editors
Sound Post Production and Music Facility: Rumble
Stills Photography: Chris Searl


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