Japanese-German textile startup AIZOME have partnered with creative agency Serviceplan Innovation to launch of WASTECARE™, a premium skincare product made from wastewater sourced from AIZOME’s textile dyeing factory.
Because AIZOME only uses plants, water, and ultrasound instead of synthetic chemicals in their dyeing process, the wastewater, like the textiles, has natural health benefits, such as anti-inflammatory, pain-relief, and skin rejuvenation. WASTECARE™ is being sent out to key opinion leaders in the fashion and textile industries to spotlight the damage caused on the environment and health, while also providing an innovative solution.
According to the United Nations, chemical usage for dyeing is the second major cause of water pollution. There are over 1500 synthetic chemicals, from formaldehyde to heavy metals, being used for dyeing and finishing textile products. They also severely affect the health of workers and wearers. In 79% of contact dermatitis cases, the reaction is triggered by these chemicals.
AIZOME’s innovative dyeing process makes it different from the rest of the industry. They teamed up with Serviceplan Innovation to put their claim to test with a simple yet unconventional demonstration. WASTECARE™ is the first skincare product that is actually industrial waste. Taken directly from their textile dyeing factory, the wastewater has been tested and certified according to strict eco-toxicological and cosmetic safety standards.
This professional campaign titled 'WASTECARE™' was published in Germany and Japan in April, 2023. It was created for the brand: AIZOME, by ad agency: Serviceplan. This Integrated medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted 5 months ago.
Film & Photo:
off studios GmbH
Effectiv Team SFX Spezial Effekte