Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
This professional campaign titled 'Washroom signage' was published in Canada in January, 2009. It was created for the brand: Xdress.com, by ad agency: Spring. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 14 years ago.
Solution: Create a memorable guerilla piece that can be easily applied
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton