'wash me' billboards

Agency: PLANET B




Klaaar* is the ecological alternative to classic laundry detergents. A revolution in the laundry industry, because their wash-strips don’t contain water, plastic or chemicals. Your laundry is clean, and the planet too.
That asks for a eco friendly OOH approach. Klaaar* found many dirty billboards, so decided to start 'washing' dirty them, making them brand new and clean again. Making the city a bit less stained. Their audience online can suggest other dirty billboards.

This professional campaign titled ''wash me' billboards' was published in Belgium in December, 2023. It was created for the brand: KLAAAR*, by ad agency: PLANET B. This OOH Outdoor medium campaign is related to the Household Products industry and contains 6 media assets. It was submitted 4 months ago.


Agency: Planet B


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