Warner Bros. | Mortal Kombat II – Fatality at the Cinema

To celebrate the release of Mortal Kombat II, we partnered with Warner Bros. Pictures to bring the iconic fighting game universe into the cinema through a two-part experience combining competitive gaming, immersive scenography, interactive technology, and fan culture.

The campaign kicked off with a live Mortal Kombat tournament at Atlas Alcorta in Buenos Aires. Sixteen players competed on PlayStation 5, with the matches projected on the cinema screen for more than 100 spectators. A custom digital bracket managed the tournament in real time, while an interactive accreditation system handled registration, QR scanning, DNI validation, and wristband assignment. Casters, official prizes, and themed scenography turned the competition into a true cinematic event.

The experience continued at the avant premiere at Atlas Caballito, where the cinema lobby was transformed into a Mortal Kombat-inspired environment. A large Temple photo opportunity with an animated vortex became the centerpiece, surrounded by characters and elements from the franchise, including Johnny Cage, Scorpion, Raiden, Monster Energy totems, and Level Up branding.

Guests could also interact with “Choose Your Fighter”, a custom touchscreen experience that combined their favorite Monster flavor, popcorn choice, and Fatality pose to create their ideal Mortal Kombat warrior, generating a personalized movie poster to take home. A Scorpion Matero roaming character added another unexpected layer to the experience, connecting the franchise with a distinctly Argentine touch.

From concept and creative direction to scenography, technology, event production, and digital development, we delivered a full-service experience designed to bring Mortal Kombat beyond the screen and into the physical world. Gaming, cinema, characters, and fans came together to make the launch feel like a real fight night.