The Monster: Be The Monster campaign is created to target young adults who are concerned about Energy Drinks. The campaign will focus on the positive impact that Monster EneKaramrink can have on people.

The creative concept for the campaign is to focus on the idea that Monster Energy supports musicians, artists, and athletes. The campaign will show how Monster Energy Drink can help people overcome fear and feel more confident in themselves.

This student campaign titled 'Be The Monster.' was published in Egypt in November, 2023. It was created for the brands: Manchester City and Monster Energy, by ad school: The Higher Institute Of Applied Arts. This Content, Design, and Print media campaign is related to the Confectionery, Snacks, Soft Drinks, and Sports industries and contains 4 media assets. It was submitted 19 days ago by Junior Graphic Designer / Artist: YoussefAhmed of Student in The Higher Institute Of Applied Arts.


This student campaign explores the world of advertising and product design. (Youssef Ahmed Karam), I created a series of ads for (Monster Energy), each with its own unique concept and style. The ads are creative, eye-catching, and effective in communicating the benefits of the products.
The student was supervised by Dr. Eman Salah-Eldin, Doctor of Advertising and Design at the Higher Institute of Applied Arts.

Terme di Comano


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