Description
We produced the Avant Premiere of The Black Phone 2 at Cinemark Palermo in collaboration with UIP, featuring an interactive phone booth that brought the film’s terror directly to movie lovers.
Attendees were startled by a phone ringing eerily; when they picked up the receiver, they heard the protagonist’s voice while a sequence of cinematic lights and sound effects—designed by 5SEIS—came to life.
The installation, with its wintry aesthetic and immersive atmosphere, became one of the most photographed spots of the night, generating countless posts and reactions on social media.
An impactful, immersive experience created by 5SEIS for UIP, blending design, technology, and real-time emotion.
This professional campaign titled 'The Black Phone 2: interactive phone booth' was published in Argentina in October, 2025. It was created for the brands: United International Pictures and Universal, by ad agency: 5SEIS. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Movies industry and contains 1 media asset. It was submitted about 15 hours ago by Director: Gabriel Aufgang of 5SEIS.
Credits
Client: UIP
Client Leads: Karina Pirillo & Reina Fierro
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency Website: https://5seis.com
Creative Directors: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
Project Managers: Nina Gilardoni, Diego Campos
Event Producer: Nicolas Oquendo
Production Assistants: Lucas Oneto, Martina Romero
Video Post-Production: Mauro Miani, Mauricio Ballatore
Graphic Design: Belén Santa Cruz, Nahir Leites
Developers: Marcos Murcia, Lucas Cuchero
Community Manager: Lucía Larez
