Dear Trash

Agency: DDB


Some things are forever. Plastic pollution cannot be one of them. #QueridoLixo is a tribute to the 3,000 waste pickers who helped us collect more than 324 tons of waste during the 2020 carnival. Of this total, 127 tons of plastic are being recycled in 2 thousand dumps for 2021. All scenarios and characters used will also be recycled into a new wastebasket.

This professional campaign titled 'Dear Trash' was published in Brazil in March, 2021. It was created for the brand: Ambev, by ad agency: DDB. This Film medium campaign is related to the Alcoholic Drinks, Public Interest, and Soft Drinks industries and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: SunsetDDB, Brazil
Production Company: Zombie Studio


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