Peace One Day’s mission has always been to promote peace and unity for the world. To create brand awareness and drive more members of the public to be part of this vision, bold typographic panels spelling the words ‘Peace’ and ‘War’ are installed on every level of the building’s facade, except the center alphabet ‘a’ is mobile, placed on a moving elevator. While every level that the elevator stops at will display the ‘Peace’ word, the roof of the building has the only panel that displays ‘War’, which cannot be reached.
This student campaign titled 'War Will Never be an Option' was published in Singapore in July, 2017. It was created for the brand: Peace One Day, by ad school: JAY-L. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 4 years ago.
Advertising School: JAY-L, Singapore
Art Director / Copywriter: Jay Liu