Burger King Peace One Day


Agency: Y&R


It's official. Burger King is extending an olive branch to McDonald’s, calling for a one-day ‘burger wars’ ceasefire on their longstanding rivalry. Burger King proposes that on Peace Day, September 21st, 2015, the two restaurants set aside their differences and unite to create the ‘McWhopper’ - a burger that combines all the tastiest ingredients from their signature sandwiches, the Big Mac® and the WHOPPER®, in one delicious, peace-loving burger. A detailed exploration of Burger King’s proposal to McDonald’s can be found at The ‘McWhopper’ would be available for one-day, at one location in Atlanta, Georgia, U.S.A, with the objective of raising awareness of Peace Day. As with any proposal, McDonald’s is free to accept or decline the offer. If they choose not to participate, no harm done - after all, peace isn’t always easy to achieve. Should they say yes, burger fans will get to experience the culinary mash-up of a lifetime, and walk away inspired by the mouthwatering taste of peace. Peace Day, September 21st, is a United Nations-recognized annual day of global unity, successfully advocated by the non-profit organization Peace One Day.

This professional campaign titled 'McWhopper' was published in United States in August, 2015. It was created for the brands: Burger King and Peace One Day, by ad agency: Y&R. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 8 years ago.


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