The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.
This professional campaign titled 'Digital Highlighter' was published in Germany in December, 2011. It was created for the brand: Edding, by ad agency: Kempertrautmann. This Digital medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube