Amnesty International

Wake Up Humans

Agency: Air


Brief:Wake up humans! 10 December 1948: 48 nations signed the Universal Declaration of Human Rights to protect the dignity and freedom of human beings. 60 years later: Human rights are still flouted just about everywhere. No country in the world can stand up and honestly claim to respect the declaration entirely. To awake the defender of human rights that is asleep in each and every one of us, Amnesty International Belgium created a series of experiments via hidden camera, internet, posters, direct mail and mobile phone.Creative Execution:The campaign

This professional campaign titled 'Wake Up Humans' was published in Belgium in June, 2009. It was created for the brand: Amnesty International, by ad agency: Air. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 15 years ago.


Advertising Agency: AIR Brussels, Belgium

Creative Director:


Account Manager: Pascale Pintens


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