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Description
Back in 1959, Volvo invented the life-saving three-point seatbelt—and then made the patent available for all automakers to use for free. To honour this legacy, we created a print campaign featuring cars from different decades, showing that no matter what car you drive, you're always driving with a part of Volvo. The ads were strategically placed near other automakers’ dealerships.
This professional campaign titled 'Volvo In Every Vehicle' was published in Canada in July, 2025. It was created for the brand: Volvo, by ad agency: Grey Toronto. This OOH Outdoor and Print media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 5 months ago by Art Director: William Niño.
Credits
Agency: Grey Canada
Managing Director: Karen Lee
Executive Creative Director: Fernando Hernandez
Creative Director: Jamie Spears
Copywriter: Bethany Garrad
Art Director: William Nino
Editor: Biko Franklin
Account Director: Steve Groh
Producer: Deena Archibald
Production: Gonzalo Miranda Carrera
Photography: Edu Wallace
Postproduction: Diego Chiliano
