Samsung Samsung India

Voice Focus

Agency: Cheil India


Cheil India released an all-new campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The omnipresence of ambient noise in the surroundings is the pain point that Cheil is highlighting in its newest campaign for Samsung Galaxy A14 5G anchored in the theme of ‘Shor no More’.
With the new campaign, Cheil India’s primary purpose is to create buzz around the ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The storyline is built around the premise of Indian cities being full of varied noises and how the feature helps consumers cut the loud and unavoidable surrounding noises; hence the campaign goes with the tagline “Shor No More”.

This professional campaign titled 'Voice Focus' was published in India in September, 2023. It was created for the brands: Samsung and Samsung India, by ad agency: Cheil India. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 8 months ago.


Client: Samsung India
Agency: Cheil India
Head of Business (Samsung): Srijib Mallik
Vice President, Account Management: Aman Kishore
Client Services Director: Tanushree Sharma
Brand Director: Vikas Ahlawat
CCO: Vikash Chemjong
ECD: Kaushik Datta
Senior Creative Director: Hariharan Subramanian, Hitesh Razdan
Chief Strategy Officer: Sourav Ray
General Manager, Account Planning: Arnab Datta Chaudhuri
Senior Strategy Planner: Sobhanjan Mallick


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