To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.
This professional campaign titled 'Vivid Memories' was published in Germany in November, 2012. It was created for the brand: Raum D Studio, by ad agency: Ogilvy. This Print medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 11 years ago.
Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriters: Kajo Strauch, Jill Keehner
Art Directors: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz