Screens became the fabric of our life. And they are here to stay. But extended exposure to screen light can increase eye strain, disrupt our sleep cycles, and even our mood. Dietpharm has developed a product that fights these adverse effects. Our challenge was to show all the effort, and how far Dietpharm is ready to go in protecting your eyes. So we decided to carry their mission all the way. For that sake, we dimmed down the light. Literally. All the media space Dietpahrm bought trough the TV and digital channels were transformed into a break of darkness that is good for your eyes.
This professional campaign titled 'Visibly good' was published in Croatia in December, 2019. It was created for the brand: Dietpharm, by ad agency: u šumi. This Integrated medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 3 years ago by CEO: Martin Mrzljak of u šumi.
Advertising Agency: u šumi, Zagreb, Croatia