Tourism Victoria’s new campaign is aimed at inspiring folks to see Victoria through new eyes. At the centre of the campaign is the Victoria Viewfinder, a new invention pioneered by Tourism Victoria. The never-before-seen creation is a marriage of a viewfinder you might find at a lookout point and a retro View-Master toy. Consumers who use a Victoria Viewfinder are treated to a tour in pictures of our vibrant city. All consumers who come in contact with the campaign are driven to our Facebook Fan Page (www.facebook.com/tourismvictoriafan) to enter to win a VIP vacation to beautiful Victoria, BC. Bathroom and print ads support the campaign and mini viewfinders are handed to consumers by brand ambassadors so they take a bit of Victoria away with them!
This professional campaign titled 'Victoria Viewfinder' was published in Canada in July, 2011. It was created for the brand: Tourism Victoria, by ad agency: Inventa. This Ambient medium campaign is related to the Tobacco industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Inventa, Canada
Director of Destination Marketing: Trina Mousseau