Description
To introduce the Versace Home Collection's arrival in India, exclusively at Spazio, I crafted an unorthodox visual—luxurious yet minimal, maximalist yet restrained.
Using the Versace Alphabet Collection as a typeface, I spelt out SPAZIO vertically—each letter on a plate, like jewels lined with intention. The brand’s iconic Medusa dish crowned the composition, and a flipped dish with the word “at” delivered the message with bold simplicity: Versace at Spazio.
This wasn’t just an ad. It was a statement—styled the Versace way.
This professional campaign titled 'Versace at Spazio - A bold, minimal invitation to luxury.' was published in India in May, 2025. It was created for the brands: SPAZIO, SPAZIO, and Versace, by ad agencies: Whitedot and Whitedot. This Design, Digital, and Print media campaign is related to the Fashion and Household Products industries and contains 2 media assets. It was submitted 6 months ago by Art Director: Lalit Mhasawade.
Credits
Advertising Agency: Whitedot
Art Director: Lalit Mhasawade
Designer: Lalit Mhasawade
