Description
To launch a future-facing construction brand in India, we were asked to introduce innovation—without showing a single product. Inspired by the new tagline "Future Made Possible," we shifted the conversation from materials to mindset. Through bold questions and evocative visuals, the campaign challenged people to rethink what’s holding them back from building better. No hard sell. Just a quiet push toward progress.
This professional campaign titled 'Future Made Possible - What’s Stopping Us?' was published in India in February, 2024. It was created for the brand: Zmartbuild by SCG, by ad agency: Whitedot. This Design and Print media campaign is related to the Industrial industry and contains 3 media assets. It was submitted 6 months ago by Art Director: Lalit Mhasawade.
Credits
Advertising Agency: Whitedot, India
Art Director: Lalit Mhasawade
Designer: Lalit Mhasawade
Copywriter: Saarthak Chouhan and Lalit Mhasawade
