Skol’s Chillin Sleeve

School: Miami Ad School


Everybody's heard of the trick to put salt with ice in the cooler, or the napkin in the freezer. Let's up this game, shall we?
LET'S SOLVE THIS LONG LASTING PROBLEM: Effin warm beer. skol believes the only way to drink beer is the best way: cold af. so we decided to tackle this problem with high-tec, adapting the technology from instant ice packs, skol's chillin' pack will activate the sweet sweet cold as soon as you leave the market.
The chemicals are released inside the sleeve, reaching 24°F and lasting 40 minutes, the perfect temperature and time for you to get shit-faced, I mean, enjoy responsibly a couple of beers.

This student campaign titled 'Skol’s Chillin Sleeve' was published in United States in February, 2018. It was created for the brand: Skol, by ad school: Miami Ad School. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising School: Miami Ad School, USA
Art Director: Marcelo Shalders


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