Description
Dawn and Another Duo (formerly known as Lernert & Sander - produced by 100%) have created the Vattenfall Chamber Orchestra: an installation composed of everyday electrical appliances that makes the imbalance in our collective energy use audible.
Most households use electricity at the same time — creating peaks that overload the grid, waste renewable energy and drive up prices. With a new energy contract and campaign, Vattenfall encourages customers to shift their energy use to off-peak hours, helping to relieve pressure on the grid and lower energy bills.
Inspired by a classical chamber ensemble, the Vattenfall Chamber Orchestra features 24 household appliances, from coffee machines to hedge trimmers, each with its own distinctive tone. Every appliance plays two parts: one calm, representing individual off-peak use, and one loud, symbolising collective peak consumption. The result: either a harmonious symphony or a deafening cacophony, depending on the time of day. The concept and campaign were created by Dawn and brought to life in collaboration with Another Duo produced by 100%. The Vattenfall Chamber Orchestra is live across online video, digital out-of-home, radio, an interactive game, TikTok and social media.
“Music is emotion. By literally turning the imbalance into sound, we make people aware of their energy habits without pointing fingers. The racket of a blender sometimes says more than rational data.” - Brenda Waegemaekers & Sharon de Graaf, Creative Directors, Dawn
“We loved working on this project. Our role as visual communicators was to translate their brilliant idea into a single, immediate experience; all within an entirely in-camera setup that poetically reflects society’s energy use.” - Another Duo (100%)
“With this campaign, we aim not only to inform people, but to inspire them to act, to consciously shift their energy use to moments when more power is available. Unlike many awareness campaigns, we link our message directly to a clear benefit: a lower energy bill. That connection is what drives real change.” - Helma Verstoep, Campaign Manager, Vattenfall
This professional campaign titled 'Vattenfall Chamber Orchestra ' was published in The Netherlands in November, 2025. It was created for the brand: Vattenfall, by ad agencies: 100% and Dawn. This Film medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 5 days ago.
Credits
Client: Vattenfall
Agency: Dawn
Director and Creative: Another Duo
D.O.P.: Jim Stuurman
Produced by: 100%
Photographer: Ram van Meel
Editor: Oscar Marmelstein
Postproduction: The Compound
