Description
This campaign was created when the VAR feature was first launched in football. With not much support from people. It became the most hated feature from the game.
Thats why we transformed that moments of hate, into minutes of discount.
Making them love the VAR.
This student campaign titled 'VAR DEL KING' was published in Argentina in July, 2021. It was created for the brand: Burger King, by ad school: Brother Ad School. This Digital and Direct media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Brother Buenos Aires, Argentina.
Copywriter: Sacha Perezyk
Art Directors: Agustín Trotta.
