School: S.I. Newhouse School of Public
Burger King was looking to target millennials in a Halloween inspired campaign. We discovered that one of the biggest fears of this demographic is needles, which is why they are the lowest demographic that donates blood. This Halloween we decided to motivate this generation to face one of their biggest fears while doing good all at the same time. We created a campaign where The Burger King revealed that he is in fact a vampire. We discovered that a pint of blood can save up to three lives. On October 31st, bloodmobiles will be stationed outside every Burger King location and if customers donate a pint of blood they will receive 3 whoppers in return.
This student campaign titled 'Vampire King' was published in United States in March, 2019. It was created for the brand: Burger King, by ad school: S.I. Newhouse School of Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: S.I. Newhouse School of Public Communications, USA
Professor: Mel White
Art Director: Lindsay Weisleder
Copywriter: Yuchien Wang
Cinematographers: Nicholas Lusnar, Ryan Charland
Voice Over: Jonathan Shaefer