Vacation Starts Here

Storyboarding: In the pre-production phase, we carefully planned the transformation of the city streets. The storyboarding process involved visualizing how the ordinary elements of Republic Square would morph into a sunny paradise. The project began with hand-drawn sketches, visualizing each suitcase's journey through this imaginative world. We mapped out every frame to ensure a smooth blend of Yerevan’s iconic Republic Square and the vacation-inspired elements. These sketches served as the foundation for a cohesive CGI story, guiding the transition from pencil to pixels.

Final Result: The final video transformed Republic Square into the ultimate vacation destination, bringing Carpisa’s colorful suitcases into a world full of sun and fun. Viewers are immersed in a seamless blend of the real and digital worlds, with Carpisa’s vibrant product taking center stage in a stunning visual adventure. The project was a perfect showcase of creativity, bringing Carpisa’s bold spirit to life while demonstrating Lumetri’s expertise in CGI and VFX.

Post-Production & Polishing: In post-production, the raw footage and CGI elements came together seamlessly. Each frame of the city transformation was meticulously crafted to ensure smooth integration between real footage and CGI elements. The sound design helped build the atmosphere, from the hustle and bustle of the city to the serene vibe of the beach. Finally, color grading and the finishing touches brought the entire piece together, creating a vibrant, dream-like experience that felt fresh, playful, and in tune with Carpisa’s identity.